UCLA BruinBus Brand Identity
UCLA's complimentary BruinBus service is a staple of the UCLA community providing riders with the consummate daily "True Bruin" experience. The BruinBus rebrand project sought to reintroduce the BruinBus as a critical part of the UCLA experience and to celebrate bringing two all-electric buses into the fleet. The launch of two new all-electric BruinBuses in September 2016 marked the culmination of the comprehensive rebrand effort that took over a year to bring into fruition. At the end of the day, the new designs turned heads of the campus community and drew local media coverage.